Internet's Broader Role in Campaign 2008

INTERNET'S BROADER ROLE IN CAMPAIGN 2008
Local TV news is still the most popular source for learning something about the Presidential campaign followed by cable news networks, nightly broadcast TV newscasts and the daily newspaper. But while these sources are generally trending down in use since 2000, the Internet as a source is growing. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the Internet, almost the double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the Internet has now become a leading source of campaign news for young people and the role of social networking sites such as MySpace and Facebook is a notable part of the story. Fully 42% of those ages 18 to 29 say they regularly learn about the campaign from the Internet, the highest percentage for any news source. In January 2004, just 20% of young people said they routinely got campaign news from the Internet.
http://people-press.org/reports/display.php3?ReportID=384
* Also at: http://www.pewinternet.org/report_display.asp?r=234