More Viewers, More Ad Dollars for Cable During Primaries

MORE VIEWERS, MORE AD DOLLARS FOR CABLE DURING PRIMARIES
* Candidates Spent $10 Million on Cable Ads in Iowa, New Hampshire
[SOURCE: Multichannel News, AUTHOR: Linda Haugsted]
Presidential candidates in the Iowa caucuses and New Hampshire primary exceeded $10 million in ad spending on spot cable, according to National Cable Communications, which handles political ad sales for Cox, Comcast and Time Warner Cable. That represents 15% of TV ad spending for the two contests, according to NCC estimates.
http://www.multichannel.com/article/CA6519536.html?rssid=196

* New Hampshire Primaries Are a Boon for Cable News Networks
CNN led the field averaging 3.29 million viewers from 8 p.m.-11 p.m. Tuesday (with 1.35 million of them in news’ target demographic of 25- to 54-year-olds), according to Nielsen Media Research. For the same period, Fox News Channel attracted 3.06 million viewers (901,000 in the demo), followed by MSNBC with 1.64 million (701,000). Fox News prevailed in the 8 p.m. hour (when the network’s No. 1 show, The O’Reilly Factor, usually airs), averaging 3.26 million viewers from 8 p.m.-9 p.m. compared with CNN’s 2.82 million. The 8 p.m. hour was also when the networks declared Republican candidate McCain the victor.
http://www.broadcastingcable.com/article/CA6521766.html
* Split Ratings Decision For New Hampshire
http://www.multichannel.com/article/CA6521801.html?rssid=196