BIA Reports $22.2 Billion in '07 TV Revenues

BIA REPORTS $22.2 BILLION IN ’07 TV REVENUES
[SOURCE: tvnewsday]
The television industry experienced negative revenue growth and relatively small numbers of individual station sales by the close of 2007, reflecting a typical odd-year national election cycle that is preparing for a potentially stellar presidential election television revenue year, according to the fourth edition of BIA Financial Network's quarterly Investing In Television Market Report. BIAfn, a financial and strategic advisory firm serving the media and communications industries, reported 2007 television revenues as $22.2 billion, a 2 percent decrease from revenues of $22.7 billion in 2006. In 2007 there were sales of 294 stations for an estimated $4.6 billion, compared with 202 sold in 2006 for a price of $18.1 billion (credited in large part to the sale of Univision and four NBC stations). BIAfn predicts television station revenues in 2008 will climb in total by as much as 11 percent—a 10-year high—due to the political advertising surrounding the presidential elections and hotly contested congressional races and several state referendums.
http://www.tvnewsday.com/articles/2008/01/10/daily.10/