Opensecrets.org: Media Spending Dwarfed By Other Campaign Expenses

OPENSECRETS.ORG: MEDIA SPENDING DWARFED BY OTHER CAMPAIGN EXPENSES
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
While media spending is often cited as the driver of record-breaking campaign expenditures, it continues to trail far behind the price of what Opensecrets.org described as "a bit like running a medium-sized business for two years." According to the campaign watchdog Web site's latest handicapping of 2008 presidential-campaign expenditures, media spending for all candidates totals $37,840,943, according to Federal Election Commission data released Wednesday. That represents only about 14% of the total expenditures. Dwarfing all other categories are administrative costs for running those campaigns ($140,229,701), followed by "campaign expenses" ($50,367,180).
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