Americans more wired: survey

AMERICANS MORE WIRED: SURVEY
[SOURCE: Reuters/Hollywood Reporter 12/28/07, AUTHOR: Gail Schiller]
About 38 percent of U.S. consumers are watching TV shows online, 36 percent use their cell phones as entertainment devices and 45 percent are creating online content like Web sites, music, videos and blogs for others, according to a new-media survey from Deloitte & Touche. The "State of the Media Democracy" notes that in Deloitte's first edition of the survey just eight months earlier, 24 percent of consumers used their cell phones as entertainment devices, meaning that usage has soared 50 percent. About 62 percent of "millennials" (consumers 13-to-24-years-old) are using their cell phones as entertainment devices, up from 46 percent in the previous study conducted February 23-March 6, 2007. And among Generation X consumers (25-to-41-year-olds), the number grew to 47 percent from 29 percent in the earlier survey. About 20 percent of consumers said they are viewing video content on their cell phones daily or almost daily.
http://www.reuters.com/article/domesticNews/idUSN2844258220071228