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Campaigns Spend $1 Million on TV Ads in One Day
Last updated: August 7, 2008 - 10:34am
CAMPAIGNS SPEND $1 MILLION ON TV ADS IN ONE DAY
On Dec. 10, the 2008 presidential campaign hit a significant milestone: the first $1 million dollar day in TV spending. What makes this day so extraordinary is the majority of this spending is not from groups, but from the candidates. The spending is largely aimed at voters in just two states and the ads are, for the most part, positive. Further, this amount takes into account only broadcast TV. Sen Clinton led the way on the D side: she spent $2275,000. On the R side, Mitt Romney also spent $250K.
http://adage.com/campaigntrail/article?article_id=122626
* Political Ads Pinch Holiday Spots
http://www.broadcastingcable.com/article/CA6513216.html?rssid=193

