To Win Big '08 Races, Just Follow the Rules

TO WIN BIG IN '08 RACES, JUST FOLLOW THE RULES
[Commentary] TV stations can fully enjoy the windfall from political advertising next year—perhaps $2.6 billion in all—if they avoid becoming entangled in the web of political regulations. Berg addresses six areas that have been generating questions to the FCC and station lawyers: 1. The effect of Internet ad sale sites on lowest unit charge. 2. The anticipated increase in corporate and union requests for non-candidate, "issue ad" time. 3. Employees who become candidates. 4. Non-employee candidates who appear in non-news TV programs. 5. Ads on TV station Web sites. 6. State and local candidates.
http://www.tvnewsday.com/articles/2007/12/14/daily.3/