CTAM Study Finds Confusion About DTV Transition

CTAM STUDY FINDS CONFUSION ABOUT DTV TRANSITION
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
According to the Cable & Telecommunications Association for Marketing, almost one-half of TV viewers (47%) don't know when the digital-TV transition will occur and one-half of them don't know where to go to find out. The CTAM study found that 45% of viewers with a multichannel-video service -- cable, for example -- were the group most familiar with the transition, while viewers with no TVs connected to cable or satellite were the least familiar at 31%. And 50% of those households said they "don't know where to turn for information about the transition," CTAM added.
http://www.broadcastingcable.com/article/CA6511201.html?rssid=193

* Awareness Of Digital TV Shift Rises, 'Over-The-Air' Is Still Out-To-Lunch
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72...

* CTAM press release
http://www.ctam.com/news/releases/071210.htm