Newspapers Must Grow Digital Fast Enough to Offset Print Declines

NEWSPAPERS MUST GROW DIGITAL FAST ENOUGH TO OFFSET PRINT DECLINES
[SOURCE: AdAge, AUTHOR: Nat Ives]
When most of the country's biggest newspaper companies gave presentations at the annual UBS media conference this week, the common vision that emerged was digital revenue as fix -- not way down the road but in time to stanch the bleeding in traditional newsprint. The tactics for getting there -- focusing on local advertisers in print and online, offering new editorial and advertising products in print and online, partnering with digital powers, and buying online properties.
http://adage.com/mediaworks/article?article_id=122432

* Newspapers hope for online growth in '08
http://news.yahoo.com/s/ap/20071205/ap_on_hi_te/newspapers_online