U.S. approves AT&T buy of ad technology firm Ingenio

US APPROVES AT&T BUY OF AD TECHNOLOGY FIRM INGENIO
[SOURCE: Reuters]
The Federal Trade Commission has approved AT&T's purchase of the advertising technology firm Ingenio. The company's technology, called "pay per call," allows companies to post online advertisements and pay fees depending on how many phone calls they receive. AT&T bought Ingenio to boost its directories business and compete more directly with Google.
http://www.reuters.com/article/technologyNews/idUSN0452568920071204