DTV Transition Awareness Rises

DTV TRANSITION AWARENESS RISES
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
Some 43% of adults have heard of the digital TV transition that will take place Feb. 17, 2009 ­ up from 33% a year ago, according to a new survey by Leichtman Research Group. However, few actually understand, or even care about, how the digital transition will affect their household. Leichtman Research’s survey found that among those who have heard of the digital transition: 37% strongly agree that they understand how the digital transition will affect their household, while 35% strongly agree that they care about how the digital transition will affect their household. In addition the Leichtam survey found that 56% of those in households with an annual income of more than $75,000 say that they have heard of the digital transition ­ compared to 36% of those in households with an annual income under $75,000
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