Create your Benton.org account today. Registration is quick and easy. Creating an account gives you access to special features, click to learn more.
AT&T to acquire firm that tracks calls from ads
Submitted by Benton Foundation on November 20, 2007 - 8:21am
Last updated: February 21, 2008 - 9:42am
Last updated: February 21, 2008 - 9:42am
AT&T TO ACQUIRE FIRM THAT TRACKS CALLS FROM ADS
[SOURCE: Bloomberg]
AT&T agreed to acquire closely held Ingenio of San Francisco for technology to track calls generated by advertisements in its phone directories. The purchase will help customers determine how many calls their advertisements are initiating.
http://www.siliconvalley.com/latestheadlines/ci_7513624
Links to Sources
Ratings:
Recomendation:
Informative:
Accuracy: