CEA: 22% of Analog TV Owners to ‘Do Nothing’ for DTV

CEA: 22% OF ANALOG TV OWNERS TO 'DO NOTHING' FOR DTV
[SOURCE: Multichannel News, AUTHOR: Todd Spangler]
About 22% of Americans who currently own analog TV sets plan to simply “do nothing” when local broadcast stations are required to stop transmitting analog signals in February 2009, according to a study conducted by the Consumer Electronics Association. CEA senior director and regulatory counsel Julie Kearney, speaking on a panel at the Future of TV conference here, said the association surveyed consumers with analog TVs who receive only free over-the-air broadcasts and asked what they plan to do to prepare for the digital TV transition. About 22% said they would subscribe to a cable or satellite service, while 33% said they would use a government-issued $40 coupon to purchase a digital-to-analog converter box to continue receiving over-the-air broadcast signals. Another 33% plan to purchase a new digital television set.
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