Facebook’s 'Bait & Switch'

FACEBOOK'S 'BAIT & SWITCH': ONE DAY A PLACE FOR FRIENDS; NOW A SYSTEM FOR MARKETERS
[SOURCE: Digital Destiny]
[Commentary] Facebook is supposed to be an community where you can express who you are, and friends freely communicate. But it’s being transformed into a zone where advertisers with the biggest budgets can harvest your data, take advantage of your network of friends, and deliver targeted marketing and branding commercials. Facebook’s new approach combines behavioral targeting with viral marketing. That system threatens everyone’s privacy. Facebook’s users are viewed as merely grist for a big data mining mill designed to sell targeted ads. This is a real violation of trust. No one is saying Facebook can't make money. But it needs to be done in a way that respects the privacy and values of its members. The time to express displeasure is now.
http://www.democraticmedia.org/jcblog/?p=399

* Details about Facebook's new ad program
[SOURCE: Associated Press, AUTHOR: Anick Jesdanun]
http://www.in-forum.com/ap/index.cfm?page=view&id=D8SOT3A80