Web ad spending expected to double by 2011

WEB AD SPENDING EXPECTED TO DOUBLE BY 2011
[SOURCE: Reuters]
U.S. spending on Internet advertising will surpass $21 billion this year and double to $42 billion by 2011, as more money moves away from traditional media like television and newspapers. EMarketer said concerns about the economy are hurting forecasts for advertising spending across the board, but said in a report that budgets for online campaigns will likely hold up better than for traditional campaigns. In the coming years, paid search will remain the biggest form of online advertising, accounting for about 40 percent of spending annually through 2011. Display ads like banners will generate about 20 percent of Internet ad revenues, while classified ads will contribute about 17 percent.
http://www.reuters.com/article/internetNews/idUSN0755015520071107