Facebook Is Marketing Your Brand Preferences (With Your Permission)

FACEBOOK IS MARKETING YOUR BRAND PREFERENCES (WITH YOUR PERMISSION)
[SOURCE: New York Times, AUTHOR: Louise Strory]
Facebook wants to put your face on advertisements for products that you like. In a twist on word-of-mouth marketing, Facebook began selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased or registered an opinion about. Facebook says that many of its 50 million active users already tell friends about particular products or brands they like, and the only change will be that those communications might start to carry ad messages from the companies that sell them. Facebook is letting advertisers set up their own profile pages at no charge and encouraging companies like Blockbuster, Condé Nast and Coca-Cola to share information with Facebook about the actions of Facebook members on their sites. Some privacy experts applauded Facebook for letting people choose whether or not to make product recommendations. But they also expressed concern that Facebook might one day change its policy of not sharing data with marketers.
http://www.nytimes.com/2007/11/07/technology/07adco.html?ref=todayspaper
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* Facebook strategy: You're the ad
http://www.latimes.com/business/printedition/la-fi-facebook7nov07,1,7136...