Newspaper publishers discussing online ad network

NEWSPAPER PUBLISHERS DISCUSSING ONLINE AD NETWORK
[SOURCE: Reuters, AUTHOR: Robert MacMillan]
Gannett, Tribune, Cox Newspapers, Hearst and MediaNews are in talks about starting a national online advertising network to make it easier for national advertisers to buy space across a variety of newspaper Web sites, something that would allow them to recoup the ad dollars that their print editions have been steadily losing.
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