PBS Ombudsman Finds Risk in Heart Funders

PBS OMBUDSMAN FINDS RISK IN HEART FUNDERS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
PBS ombudsman Michael Getler said he agreed with the central point of criticisms leveled at the underwriting for PBS' just-concluded special, The Mysterious Human Heart, as too close to the subject for comfort. The Center for Digital Democracy's Jeff Chester complained that the show was sponsored by pharmaceutical company AstraZeneca and medical-technology firm Medtronic, which have major financial interests in heart-disease issues, as well as some recent problems that were not mentioned in a press release promoting their sponsorship. A viewer also wrote Getler pointing out that viewers were not warned about possible connections between on-camera experts in the show and the sponsors.
http://www.broadcastingcable.com/article/CA6495161.html?rssid=193

* Pumping the Heart (Michael Getler)
http://www.pbs.org/ombudsman/