FCC Commissioner Jonathan Adelstein: Adamant About Ads

FCC COMMISSIONER JONATHAN ADELSTEIN: ADAMANT ABOUT ADS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
FCC Commissioner Jonathan Adelstein has made cracking down on deceptive advertising practices a key issue in his second term at the Commission. Since May 2005, when he made a speech accusing the media of “marinating children’s brains in advertising,” he has been committed to wiping out unlawful practices. As more than 100 TV stations and some cable operators face potential fines for unidentified video-news releases, Commissioner Adelstein said disclosure remains the answer. In this Q&A, Commissioner Adelstein also addresses 1) the digital TV transition, 2) minority media ownership, 3) multicast must-carry, and 4) a recent GAO study finding that the FCC favor industry over consumer groups.
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