FCCLA, Best Buy to Spread DTV Word

FCCLA, BEST BUY TO SPREAD DTV WORD
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Family, Career and Community Leaders of America -- a nonprofit group whose members are secondary-school students with a focus on volunteerism and the family -- is teaming up with Best Buy to get out the word on the digital-TV transition and the need for viewers to apply for DTV-to-analog converter-box coupons if they need them. Best Buy is donating $50,000 to FCCLA for a contest to develop FCCLA outreach efforts in communities across the country. Best Buy will also enlist its Best Buy Blue Shirt sales associates and Geek Squad traveling tech-heads to help with the education program.
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