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Nielsen to expand its TV sample
Submitted by Benton Foundation on September 27, 2007 - 10:11am
Last updated: February 21, 2008 - 8:34am
Last updated: February 21, 2008 - 8:34am
NIELSEN TO EXPAND ITS TV SAMPLE
[SOURCE: Los Angeles Times, AUTHOR: Meg James]
In a nod to the rapidly changing entertainment landscape, Nielsen Media Research said Wednesday that it would triple the size of its TV ratings sample audience by 2011 to provide more accurate measurement.
http://www.latimes.com/business/printedition/la-fi-nielsen27sep27,1,4580...
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