NBC, Telemundo to Cut Snack Ads from Educational Kids’ Shows

NBC, TELEMUNDO TO CUT SNACK ADS FROM EDUCATIONAL KIDS' SHOWS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
NBC Universal said Wednesday that its NBC and Telemundo TV stations would no longer carry local ads for "unhealthy food" during the educational kids’ TV program blocks on their 26 owned-and-operated TV stations. NBC affiliates who run the block are not part of the pledge. qubo, which supplies those educational shows to both NBC and Telemundo stations, already declines national advertising for snack foods. An NBC spokeswoman said the company had not decided which foods ads would not make the cut, one reason the effort would not launch until June. House Telecom Subcommittee Chairman Ed markey (D-MA) wrote in response to the announcement: “I commend NBC and Telemundo for being the first media companies to take this next step to protect children from unhealthy junk food ads. Ideally, children’s television can be an electronic oasis of educational and informational fare for kids in the otherwise vast wasteland of commercial television. Several other media companies like Disney, Nickelodeon, Cartoon Network, and Discovery Kids are also moving in the right direction and I hope they and others will follow NBC and Telemundo’s lead in taking the next step in combating the childhood obesity epidemic.”
http://www.broadcastingcable.com/article/CA6482990.html?rssid=193

* NBC, Telemundo Expand Ban on Junk-Food Ads to Local O&Os
http://www.tvweek.com/news/2007/09/nbc_telemundo_expand_ban_on_ju.php
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