New Study Offers Surprising Numbers on Newspaper/Yahoo Deal

NEW STUDY OFFERS SURPRISING NUMBERS ON NEWSPAPER/YAHOO DEAL
[SOURCE: Editor&Publisher, AUTHOR: Jennifer Saba]
Deutsche Bank is estimating that the consortium of 400 newspapers working with Yahoo could see a lift in year-over-year online revenue growth by 20 points by the second half of 2008, from 20% to 40%. Deutsche Bank believes the greatest advantages of the partnership will come from increased online inventory and traffic, better CPMs due to Yahoo's behavioral targeting capabilities, and the HotJobs affiliation.
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