APTS Pushes for More DTV-Education Funding

APTS PUSHES FOR MORE DTV-EDUCATION FUNDING
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Association for Public Television Stations said the government gets an F so far for its failure to allocate more money to convince the public about the need for the digital-TV transition. According to a survey released on the eve of back-to-back public forums by the two key government players in the transition, efforts by noncommercial and commercial broadcasters to educate the public about the transition have made headway. While 61.2% of Americans were unaware of the DTV transition in November 2006, that number was down to 51.3% in August 2007. But whether or not they knew about the transition didn't change the percentage -- about 55% -- who registered their "disapproval with what is being expected of consumers as part of the transition." APTS has been asking for more money for the transition. APTS said that while PSAs are an important part of the message, direct mail, town meetings and other components are necessary and all deserve direct funding from Congress.
http://www.broadcastingcable.com/article/CA6481104.html?rssid=193

* Government Gets Failing Grade on DTV Transition
http://www.apts.org/news/govfailinggrade.cfm