Ball State Study: Primetime Expands to Fill Wealth of Screens

BALL STATE STUDY: PRIMETIME EXPANDS TO FILL WEALTH OF SCREENS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Attention NBC and ABC and everyone else increasingly streaming their TV shows on the Web: Primetime for the valuable teen-age audience isn't 8 p.m.-11 p.m.; it's from the minute they get home from school to when they hit the sack. That's according to a new study from Ball State University, "High School Media Too: A School Day in the Lives of Fifteen Teenagers."
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