Spanish-Speaking Hispanics Are 'Avid' Newspaper Readers

SPANISH-SPEAKING HISPANICS ARE 'AVID' NEWSPAPER READERS
[SOURCE: Editor&Publisher, AUTHOR: Mark Fitzgerald]
Hispanics whose first language is Spanish are among America's most avid newspaper readers, according to a new study of how ethnic groups use old and new media. The study by the Florida State University Center for Hispanic Marketing Communication contains more good news for newspapers, finding that the time spent reading print is not going down among whites, African Americans, Asian Americans, and English-speaking Hispanics despite their heavy use of the Internet and television. The study also found that Spanish-speaking Hispanics are the most avid magazine readers.
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