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CBS Interactive pacts with affiliates
Submitted by Benton Foundation on September 13, 2007 - 7:55am
Last updated: February 21, 2008 - 8:01am
Last updated: February 21, 2008 - 8:01am
CBS INTERACTIVE PACTS WITH AFFILIATES
[SOURCE: Variety, AUTHOR: Michael Learmonth]
CBS is adding its network of local TV and radio station websites to its online "audience network," which distributes primetime shows across the web. CBS Interactive announced Monday it had inked deals with CBS' 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by CBS affiliates across the country. The websites will both host network-produced video content and provide local news, sports and weather to the CBS Audience Network, which is distributed through sites reaching 90% of Web users.
http://www.variety.com/article/VR1117971743.html?categoryid=1009&cs=1
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