Submitted by Benton Foundation on September 7, 2007 - 10:03am
Last updated: February 21, 2008 - 7:58am
POLITICAL AD REVENUE COULD HIT $3B IN 2008
[SOURCE: tvnewsday, AUTHOR: Harry A. Jessell]
The Television Bureau of Advertising today released its forecast for the television industry's next two years at its annual Forecast Conference, attended by several hundred senior broadcast and advertising industry executives. TVB said the market in 2008 would be shaped by the political cycle with its wide-open, no-incumbent presidential race, the impact of the credit crunch on the consumer economy, the re-shaped automotive category, the ability of “new media” to sustain momentum, pressure on business practices and processes, and the Olympics. TV broadcasters have been expecting a big lift from political campaign advertising next year. They won't be disappointed. TV advertising by politicians could approach $3 billion in 2008, according to Evan Tracey, who closely tracks the ad category for TNS Media Intelligence. Tracy expects the "floor" to be between $2.4 and $2.6 billion. http://www.tvnewsday.com/articles/2007/09/06/daily.9/
* TVB Says Total Spot TV Will Soar 9-10% in '08 http://www.tvnewsday.com/articles/2007/09/06/daily.6/
* Ad Category Predictions Run the Gamut http://www.tvnewsday.com/articles/2007/09/06/daily.10/
* TVB Expects Up to 10% Rise in 2008 Spot TV Revenue http://www.broadcastingcable.com/article/CA6476317.html?rssid=193
