Cable ads mark switch to digital TV

CABLE ADS MARK SWITCH TO DIGITAL TV
[SOURCE: Associated Press, AUTHOR: John Dunbar]
The cable television industry has launched a $200 million advertising campaign to assure customers they will still be able to watch their favorite programs after the transition to digital broadcasting. The ad campaign includes four 30-second spots to be aired on both broadcast and cable networks. Ads began airing in the Washington, D.C., market this week. The ads include cable customers assuring viewers that "every TV set you have that's hooked up to cable will work just fine." Kyle McSlarrow, president and CEO of the National Cable & Telecommunications Association, said cable subscribers will not be affected, including those who subscribe to analog rather than the more expensive digital service. There is no federal requirement that the industry continue to provide an analog signal, though the FCC has scheduled a vote on Sept 11 that may force them to do so.
http://news.yahoo.com/s/ap/20070906/ap_on_hi_te/digital_cable;_ylt=A0WTc...

* NCTA Ads ‘Educate’ Consumers on DTV
http://www.multichannel.com/article/CA6476340.html

* See NCTA press release
http://www.ncta.com/ContentView.aspx?hidenavlink=true&type=reltyp1&conte...

* NCTA Launches PSA Campaign for Digital TV
http://www.broadcastingcable.com/article/CA6476034.html?rssid=193

* NCTA Lauded for DTV PSA Campaign Launch
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
NCTA received kudos from Reps Ed Markey (D-MA), Joe Barton (R-TX) and Fred Upton (R-MI); the National Association of Broadcasters; the Consumer Electronics Associations; and the Hispanic Technology & Telecommunications Partnership.
http://www.broadcastingcable.com/article/CA6476422.html?rssid=193

* NAB to Launch DTV-Education PSA Campaign This Month
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The National Association of Broadcasters said Thursday that it would start its digital-TV-education public-service-announcement campaign by the end of this month.
http://www.broadcastingcable.com/article/CA6476452.html?rssid=193