Kids TV Ad Diet High In Sweets, Fats & Salt

SURVEY SAYS: KIDS TV AD DIET HIGH IN SWEETS, FATS & SALT
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Virtually all the TV food ads seen by young kids and almost all of them viewed by teenagers are for foods high in sugar, fat, or sodium. At least that was the case back in 2003-2004, when the ads were surveyed, according to a study being published Tuesday (Sept. 4) in the journal, Pediatrics. The percentage of snack food ads for teens would likely be even higher if fast food ads had been included, says study author Lisa Powell. Fast food was excluded because it was too difficult to assign nutritional values to them, she says. Say an ad that said "go to McDonald's" might be for a Big Mac or a salad, though she said she doubted many teens would be going for salads. But McDonalds and Burger King aren't off the hook. A separate fast food study is being planned.
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