PTC Names ‘Best,’ ‘Worst’ Advertisers

PTC NAMES 'BEST,' WORST ADVERTISERS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
According to the Parents Television Council's annual list of advertisers, Procter & Gamble is the "best" TV advertiser, while Toyota Motor Sales is the "worst." Getting high marks are those that sponsor "wholesome, family-oriented television shows," as defined by the PTC, and getting low grades for programming -- some of which PTC president Tim Winter called "heinous" -- are those that put their ad dollars in "sexually graphic, violent or profane material." The PTC determines the best and worst according to how many ads they place in shows it gives a red light rating to for sex, violence and language, and how many sponsor "green-light" shows with family-friendly content.
http://www.broadcastingcable.com/article/CA6466626.html?rssid=193

* PTC Reveals Best and Worst TV Advertisers
http://www.parentstv.org/PTC/publications/release/2007/0808.asp