CBS Traces Social Responsibility

CBS TRACES SOCIAL RESPONSIBILITY
[SOURCE: Broadcasting&Cable]
CBS has issued its third annual social responsibility report. The report outlines the 2006 efforts by the network and its broadcast stations, cable nets, and print and outdoor businesses to "community outreach, public service announcements, responsible programming and diversity." The report is meant to accentuate the positive and reinforce the company's image as a public servant. Among the responsible programs the network spotlights heavily in the report is Without a Trace. That is the show that the FCC hit with the largest-ever proposed indecency fine, a fine that CBS is challenging. It is also, per CBS, a show that has dealt with important issues including drug abuse, AIDS, and racial inequity. CBS also showcases the Super Bowl, a broadcast that in other years has drawn content critics. In this case it was the 2006 game during which CBS distributed footballs and gear to soldiers in Iraq and held a flag football "Baghdad Bowl" game, airing some of the footage during the game.
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