DVRs drive TV viewership into new territory

DVRs DRIVE TV VIEWERSHIP INTO NEW TERRITORY
[SOURCE: , AUTHOR: Phil Rosenthal]
Everybody in the TV business frets about the impact of digital video recorders on viewers' exposure to commercials, because the DVRs make it so easy to fast-forward past the ads that pay the bills. Less obvious is the way DVRs, not yet in 20 percent of American homes, are affecting viewing patterns, changes that will only become more significant as the devices become more pervasive.
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