Obesity Task Force Pushes Report To September

OBESITY TASK FORCE PUSHES REPORT TO SEPTEMBER
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Task Force on Media & Childhood Obesity has asked for and received a delay in the deadline for getting a report to Congress. The July 11 target date has now been pushed to September. Apparently, Sens Tom Harkin (D-Iowa) and Sam Brownback (R-Kansas), who spearheaded the task force's creation, along with FCC Chairman Kevin Martin and Commissioners Deborah Taylor Tate and Michael Copps have agreed to extend the task force's work. The report is to identify steps to rein in marketing of snack foods to kids and promoting healthier diets and exercise. TVWeek reports that the extension indicates that the nation’s biggest food and beverage marketers are preparing to unveil major new concessions in how they market food to kids on TV on July 18 at a Federal Trade Commission/Department of Health & Human Services workshop.
http://www.broadcastingcable.com/article/CA6457602.html

* FCC press release
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-274907A1.doc

* Obesity Report Delayed as Advertisers Prepare Their Plan
http://tvweek.com/news/2007/07/obesity_report_delayed_as_adve.php