Answers Sought to Lowest Unit Rate Question


ANSWERS SOUGHT TO LOWEST UNIT RATE QUESTION
[SOURCE: tvnewsday]
The FCC on Thursday announced that it is soliciting comments on a June 19 request by state broadcasting associations. The groups want the FCC to rule on “whether a broadcast station participating in any of [three specific Internet sales programs] must take into consideration the ‘sale price’ of the airtime sold to advertisers under these programs when computing the station’s lowest unit rate” as it applies to political advertising. Comments on the matter (Docket MB 07-137) are due Aug. 6, with reply comments due by Aug.21.
http://www.tvnewsday.com/articles/2007/07/05/daily.8/

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