Digital Subscribers Like Free Radio, Too

DIGITAL SUBSCRIBERS LIKE FREE RADIO, TOO
[SOURCE: New York Times, AUTHOR: Alex Mindlin]
As a group, fans of digital radio do not listen to traditional radio less than everyone else. In fact, they listen to slightly more, according to a study recently released by Arbitron and Edison Media Research. The data suggest that, generally speaking, fans of digital radio are seeking to supplement, not replace, traditional radio.
http://www.nytimes.com/2007/04/23/technology/23drill.html
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