The Sky’s the Limit For Stations Online

THE SHY'S THE LIMIT FOR STATIONS ONLINE
[SOURCE: Broadcasting&Cable, AUTHOR: Michael Malone]
Despite vast opportunity, the nation’s TV stations have largely failed to capitalize on the Internet. That’s the essential message from an exclusive B&C/Magid Media Labs “Online User Study.” On the bright side, viewership for stations’ televised news remains high (84% watch a local television newscast at least once a week). But less encouraging is that only half of the polled users access local news online at least once a month, and a mere 13% surf the Web for local news on a daily basis.
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