Papers Nab Largest Share of Local Web Video Ads

PAPERS NAB LARGEST SHARE OF LOCAL WEB VIDEO ADS
[SOURCE: MediaWeek, AUTHOR: Katy Bachman]
TV stations may be the experts when it comes to leveraging video on Web sites and other distribution channels, but newspapers are getting the largest share of local video advertising, according to Borrell Associates. Last year, local newspaper sites pulled 50 percent ($81 million) share of total video ad revenue, compared to TV station sites' 20 percent ($32 million). Other local sites combined have 30 percent of local video ad revenue ($48 million).
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