New Study Points To Web Prominence For 2008 Election

NEW STUDY POINTS TO WEB PROMINENCE FOR 2008 ELECTION
[SOURCE: MediaPost, AUTHOR: Gavin O'Malley]
According to a new study from online ad network Burst Media, one-quarter of likely voters in the 2008 election cited the Internet as the best place to research candidates' positions and general election issues. By contrast, about a fifth -- 21.3% -- cited TV as the ideal source of election information, while 17.3% said newspapers were their key source of information. Trailing, just 6.9% cited radio, 4.4% said magazines were best, and 3.3% cited direct mail. The Web also continues to be a powerful tool for fund-raising. In the tradition of 2004 presidential candidate Howard Dean, the Web is helping Sen. Barack Obama compete with better-connected rivals. Obama raised $25 million from more than 100,000 donors in the first three months of the year, while Sen. Hillary Clinton reported taking in $26 million. The Obama campaign reported raising $6.9 million using the Internet, compared with $4.2 million by the Clinton campaign.
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