Celebrex Commercial, Long and Unconventional, Draws Criticism

CELEBREX COMMERCIAL, LONG AND UNCONVENTIONAL, DRAWS CRITICISM
[SOURCE: New York Times, AUTHOR: Stephanie Saul]
A new television commercial for Pfizer’s painkiller Celebrex that has attracted attention for both its length and innovative marketing approach is now also being criticized for its message. Public Citizen, a consumer group, asked the Food and Drug Administration yesterday to ban the commercial, charging that it gives consumers a false impression that the prescription drug has no more safety risk than some other painkillers.
http://www.nytimes.com/2007/04/10/business/media/10celebrex.html
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