Americans Receive More Channels, Watch Less Of Them

AMERICANS RECEIVE MORE CHANNELS, WATCH LESS OF THEM
[SOURCE: MediaDailyLife, AUTHOR: Joe Mandese]
For the first time, the number of channels "receivable" by the average TV household shot up past 100, jumping to 104.2 in 2006, up from 96.4 in 2005. But the number actually tuned by the average household remained about the same, moving to 15.7 in 2006 from 15.4 in 2005 and 15.0 in 2004. That pattern isn't surprising to television researchers who have long known that people will only watch a limited number of channels regardless of how many options are available to them.
http://www.tvnewsday.com/link/?id=11276