Originally published: January 22, 2011
Last updated: January 22, 2011 - 1:03pm
A Q&A with Beverly Macy, a technology writer and instructor whose recent book, The Power of Real-Time Social Media Marketing, teaches businesses how to harness the power of Facebook, Twitter and other social media. The news of Groupon's $15 billion public offering inspired jubilation and hesitation in equal parts. Jubilation, because Groupon's IPO represents the emergence of social media as a mainstream, revenue-generating business. Hesitation, because just ten years ago, the tech world watched billions of dollars chase over-hyped and under-developed businesses, with the result being a catastrophic tech bubble that squashed the Nasdaq. How seriously should we take the rise of social media as a viable engine of the tech economy?