Is Radio Still Radio if There’s Video?

IS RADIO STILL RADIO IF THERE'S VIDEO?
[SOURCE: New York Times, AUTHOR: Richard Siklos]
The nation’s commercial radio stations have seen the future, and it is in, of all things, video. Across the country, radio stations are putting up video fare on their Web sites, ranging from a simple camera in the broadcast booth to exclusive coverage of events like the Super Bowl to music videos, news clips and Web-only musical performances. Whereas video was once said to have killed the radio star — according to the pop song by the Buggles that was the first video shown on MTV in 1981 — it is now emerging as an unlikely savior for an industry facing an array of challenges. In the age of YouTube and the radio talk show hosts Howard Stern and Don Imus as television stalwarts, this might not seem all that remarkable, except that the radio industry has been singularly tardy in embracing the interactive age. “This is no longer the age of ‘having a face for radio,’ ” said Dianna Jason, the senior director of marketing and promotions at Power 106, a Los Angeles hip-hop radio station. “This is a visual medium now.”
http://www.nytimes.com/2007/02/14/business/media/14radio.html
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