Kids' TV Faces New Net Restrictions

KIDS' TV FACES NEW NET RESTRICTIONS
[SOURCE: C-Net|News.com, AUTHOR: Anne Broache]
Under new FCC rules, during shows geared toward children under 12, cable and broadcast operators may not display addresses for Web sites that contain any links to commercial content. The new rules came about because regulators were concerned that some broadcasters were using children's programming as a billboard for addresses to Web sites "established solely for commercial purposes"--and thus sneaking around federal law. Under the 1990 Children's Television Act, every hour of children's programming may contain only 10.5 minutes of advertising during weekends and 12 minutes on weekdays. The nameless example the FCC cited was a Web site address displayed "in a crawl at the bottom of the screen." In its view, "including the display during program material converts that program material into commercial matter, just as a host telling children to race to their local toy store would."
http://news.com.com/Kids+TV+faces+new+Net+restrictions/2100-1028_3-61529...