On the Electronic Campaign Trail

ON THE ELECTRONIC CAMPAIGN TRAIL
[SOURCE: Washington Post, AUTHOR: Chris Cillizza and Dan Balz]
If last year was the year of the rogue videographers, the already-underway 2008 presidential campaign is likely to be remembered as the point where Web video became central to the communications strategy of every serious presidential candidate. Playing defense is only one use of Web video. Equally important, the candidates and their staffs see Web-based video as an inexpensive and potentially significant tool for telling their campaign story without the filters of the traditional media. Call it the YouTube effect, and it is only growing. The video-sharing site, which less than a year after its founding was bought by Google for $1.65 billion, has revolutionized the transfer of information via video, spawned a number of imitators and forced candidates to recalibrate choices, from their announcement strategies to their staffing decisions.
http://www.washingtonpost.com/wp-dyn/content/article/2007/01/21/AR200701...
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