Political, Telco Dollars Drive Local TV Revs

POLITICAL, TELCO DOLLARS DRIVE LOCAL TV REVS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Local broadcast TV revenues were up 10.4% in the third quarter over the same quarter last year, helped by political dollars and telecommunications spending from companies seeking franchise reform from Washington as well as new customers for their service. By contrast, network TV revenues were down .6% and syndicated revenues down 1.4%, for a total 3.8% increase in broadcast TV revenues over third quarter 2005. Political dollars helped drive much of that increase -- up by 182.1% to $207.3 million out of a total $442.5 million revenue increase of all local broadcast TV.
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