A Newspaper Chain Sees Its Future, And It's Online and Hyper-Local

A NEWSPAPER CHAIN SEES ITS FUTURE, AND IT'S ONLINE AND HYPER-LOCAL
[SOURCE: Washington Post, AUTHOR: Frank Ahrens]
Gannett's newspapers are redirecting their newsrooms to focus on the Web first, paper second. Papers are slashing national and foreign coverage and beefing up "hyper-local," street-by-street news. They are creating reader-searchable databases on traffic flows and school class sizes. Web sites are fed with reader-generated content, such as pictures of their kids with Santa. In short, Gannett -- at its 90 papers, including USA Today -- is trying everything it can think of to create Web sites that will attract more readers.
http://www.washingtonpost.com/wp-dyn/content/article/2006/12/03/AR200612...
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