Keeping Up With Social Media

KEEPING UP WITH SOCIAL MEDIA
[SOURCE: PaidContent.org]
Spannerworks in the UK has published an e-book on social media which gives a useful introduction to the main formats and trends, if you needed one. Antony Mayfield, its head of content and media authored this and he starts by defining social media in five ways: participation, openness, conversation, community and connectedness. The main formats he lists as blogs, social nets, wikis, podcasts and content communities such as Flickr, Del.icio.us and so on. Mayfield: “It is spreading so quickly not because it’s great shiny, whizzy new technology, but because it lets us be ourselves, only more so… People can find information, inspiration, like-minded people, communities and collaborators faster than ever before. New ideas, services, business models and technologies emerge and evolve at dizzying speed in social media.”
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