Comeback Trail: Broadcast TV Storms Into Fall

COMEBACK TRAIL: BROADCAST TV STORMS INTO FALL
[SOURCE: AdAge, AUTHOR: Claire Atkinson]
Broadcast TV is alive and kicking harder than it has in years. Audiences have shown up in droves for the start of the fall season; 30-second-spot prices are reaching some of the highest levels of all time; marketers are throwing more money at the medium; and Wall Street is betting on CBS over cable stronghold Viacom. Doesn't sound much like a business in decline, does it? Broadcast's reach is still unrivaled and is spiking this fall season. In total viewers, the networks have already outperformed last year for the first week of the season -- 42.3 million viewers showed up for premiere week, compared with 40.7 million last year.
http://adage.com/article?article_id=112228