TVB sees Spot Spending Dip in '07, Jump in '08

TVB SEES SPOT SPENDING DIP IN '07, JUMP IN '08
[SOURCE: TVNewsday, AUTHOR: Harry Jessell]
TV stations can expect a slight decline in total spot spending next year, but the election year of 2008 should deliver close to a double-digit percentage boost in revenue. That’s according to the latest predictions from the Television Bureau of Advertising. In 2007, TVB says, total spot will be down 1% to 3%, with local up 0% to 2% and national down 7% to 9%. But with return of heavy political spending in 2008, the trade group predicts total spot will increase by 8% to 10%, with local up 5% to 7% and national gaining 12% to 14%. That bullish national spot jump is based on TNS Media’s prediction that there will be $1.8 billion spent in political advertising. Noting that TV station Web sites have achieved “critical mass,” TVB predicted that revenue from station Web sites would grow between 30 and 40% in both 2007 and 2008.
http://www.tvnewsday.com/articles/2006/09/07/daily.5/